Exposed vs. control. Confidence range shown. Every step agreed before launch.
Audience, KPI, cells, and success threshold agreed before launch.
Compare people who saw the campaign with people who did not.
Lift, confidence, and the recommended next move in one report.
A campaign can reach millions and still move nothing. Brand lift measures what moved.
Audience design, control groups, confidence ranges and a plain-English summary — the full method is documented and open to review. Read the method →
Stated intent is a useful signal, and an easy one to over-read. Behaviour is the stronger evidence. Where our data partnership supports it, studies can be routed to verified buyers in your category — so the intent line on the page is read against real purchase behaviour, not taken on trust. The gap between what people say and what they do is where weak evidence hides. A lift study should read both.