Structured before you walk in.
Audience, KPI, success threshold — locked before the pitch so no-one moves the goalposts later.
Audience, KPI, success threshold — locked before the pitch so no-one moves the goalposts later.
Audience overlap, brand-safety, expected lift — visible before you brief a single one.
Run the concept past the client's audience first. Walk in with a verbatim sample, not an opinion.
What this campaign is likely to move, calibrated against your previous lift studies.
Plain-English summary, exposed-vs-control, confidence range, recommended next step.
Custom domain, your logo, your analyst voice. The client never sees a vendor mark.
Yes. Run Justify as the measurement layer over an existing programme. No rip-and-replace, no agency-side migration.
The report is plain English. Lift, confidence range, and the next recommended action — on one page, on your domain.
You learn early. Better proof creates better recommendations — and the next pitch walks in sharper because of it.